|
|
|
|
‘Fast Start’ Marketing Plan Week One: ü Gather all documents required to sell your home (tax information, survey, flood elevation, insurance, etc.) ü Take digital photos inside and outside ü Place Coldwell Banker Sand Dollar ‘For Sale’ sign ü Create Property Information Sheet for other offices and for showings ü Create appealing and accurate description for Multiple Listing Service (MLS) and various websites ü File “Showing Instructions” and special “Points-of-Interest” with both offices ü Enter MLS Listing with multiple photos and detailed description ü Contact all other LBI Realtors about new listing via Blast Fax program Week 2 - 3: ü Schedule Virtual Tour shoot if appropriate ü Email listing to prospect database (Early Buyer's Alert and other designated buyer lists) ü Preview property with local Coldwell Banker agents ü Create/print/mail ‘Newly Listed’ postcards to prospects and the surrounding neighborhoods ü Prepare and submit listing to websites, including: ü Jerseyshoremls.net ü Coldwellbanker.com ü Realtor.com ü others as deemed appropriate ü Create final inventory/furnishings list for Seller review ü Design and print color Property Flyers for sign box, house and office ü Prepare initial print ads Week 3 - Week 4: ü Submit photos & copy for homeowner’s personal web site on LBIrealestateNews.com ü Schedule/announce/hold Broker Open House ü Schedule public Open House, subject to Seller’s convenience and weather ü Monitor all previews & showings, supplying feedback to Seller on a regular basis Weekly/Bi-weekly, depending on season: ü Cross-promote listings at other company sign boxes ü Follow up with agents/buyers on all showings ü Notify Seller of any competitive changes (new listings, price reductions, etc.) ü Keep Seller apprised of showings and feedback Ongoing: ü SandCastles Magazine – your listing in next issue, and close to the FRONT of the book. (not one of twelve or sixteen “thumbnails” as with others) ü Market updates to Seller via email or snail mail, as preferred by Seller ü Additional Open Houses as appropriate ü Website listings available 24/7/365 ü “Photo Gallery” web page with ONLY this listing and a unique address ü Reminder email and/or fax listing to other Coldwell Banker agents and offices in Tri-state area Company Ongoing Activities: ü LBI MarkeTrends newsletter (printed/mailed) to buyers and prospects ü LBI Real Estate Seminars – selected week ends Spring and Fall then weekly in the summer ü LBIrealestateNews.com - ‘Early Buyer Alert’ and other unique buyer programs/information ü SummerRentalsDirect.com - catch the early renter that would like to be an LBI owner some time soon. ü Out- of- Area real estate Magazines, such as but not limited to; Down the Shore, Beach & Bay, Home Gallery, Jersey Shore (covering the Philadelphia metro, NY/NJ metro, Central Jersey and all the Jersey Coast) ü Chamber of Commerce Vacation Planner ü New Jersey Network newspaper- Suntastic Summer edition, local North and Central Jersey newspapers ü Chamber of Commerce – We are the first nationally recognized name provided to inquiries ü Ongoing mailings and emails to funnel prospects to our website ü Coldwell Banker national TV & Radio ads
You may click on the following if you have not checked them out yet: or if you wish to return to the presentation you may close the file or 'x' out in the top right corner
Presented by: Pat Sepanak, GRI Broker/Owner COLDWELL BANKER SAND DOLLAR REAL ESTATE (O) 609-492-0990 (C) 609-290-8350 Email: patonlbi@att.net
|
|
|
