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Your complete source for information about the LBI real estate marketplace since 1983
(formerly Coldwell Banker Sand Dollar Real Estate)
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Marketing/Advertising Plan So you think it might be time to part with your shore property. We recognize this is not only a financial decision but often a very emotional decision as well. Your property is probably one of the largest assets you have and you want to be sure you find the right real estate agency to effectively and successfully market your property, and make the process as hassle free for you as possible.
Following are some general areas of concentration where we believe a Realtor must have expertise in order to accomplish these goals:
It’s a tall order if done correctly .Each home is unique and each owner’s motivation differs. The good agent makes sure to tailor the Marketing Plan for the property so that it meets and hopefully exceeds each owner’s needs and wants. We can not go into every facet of Sand Dollar’ s marketing program here because of all the personal variables that exist. However, Sand Dollar does offer all of our Sellers their own personalized Marketing Plan --with a guarantee: If we do not perform as clearly stated, you may fire us. That is how strongly we believe in our marketing approach to the LBI real estate marketplace.
The Real Estate Professional is always number one and rightly so. And we don’t mean your listing agent, we mean the ‘other guy’ who didn’t get your listing. When you list a property, you want the exposure of the local Multiple Listing Service and hundreds of Realtors working for you, not just your listing agent or just their office. Your listing agent should be the ‘quarterback’ of the team, and that team should be the entire real estate community. Therefore, it is important that your property is not ’pocketed’ by the listing agent or their company but put quickly into the MLS System as well as other internet sites. You must be sure your agent and his/her company are known as a co-operating agency -- one that actually welcomes other Realtors to show their listings and does everything they can to educate ‘outside’ Realtors to the attributes of your property. This is an advantage we at Sand Dollar Real Estate recognized many years back and have always encouraged and helped the ‘other guy’ to show and sell our listings.
PRINT ADVERTISING At one time, print advertising was the main focus for promoting a property. Today, many of our buyers first search out the Internet to find homes and Realtors. However, we have found that there still remains local and certain out of area publications that do generate good results. Our buyers are usually here for only a week or two during the summer while on vacation and ‘home’ the rest of the year. We need to reach them while here and when back at ‘home’ and we know we need to reach the more upscale buyer.
Sand Dollar Real Estate's Advertising Some of the publications we advertise in are mentioned below. (This is by no means a complete list, but rather a sampling of the more important and unique ones for gaining the most exposure for your property.)
Local
Regional
National (for high end properties)
Even on your potential buyer's phone
THE INTERNET Some Recent Findings about the Internet:
You will find us fully represented at:
Below are just a few of the ways we attract potential buyers to your property through our web site.
Many potential buyers are taking advantage of our exclusive Early Buyer's Alert program. This program gives us continuous access to buyers who have given us their buying parameters and their time frame for a purchase on LBI. When we list a property that fits an Early Buyer's Alert request, we email the buyer(s) a link to that property's information. They are also put on an automatic update from our local Multiple Listing Service that match their desired buying parameters. This keeps us front and foremost in their decision process of purchasing on LBI. Our 'This Week on LBI' keeps our buyers coming back time after time to find out what has just 'been listed' and 'sold' each week, as well as headline news from LBI. The latest market statistics and real estate newsworthy information is constantly being updated for the potential LBI purchaser. Plus our links from our web pages at realtor.com to LBIrealestatenews.com account for almost 40% of our viewers -- so a successful 'funneling effect' is occurring. We also know that the highest usage of our site is after 5pm until the wee hours of the morning. Other offices may be closed, but we aren't.
Web Stats for LBIrealestateNews.com
Our web site is currently one of our best lead generators for both buyer and seller. We have been highly recognized on the Google/Yahoo search engine and have employed a SEO company to be sure that your property and our site comes up in a high position on the first page of searches for Long Beach Island real estate.
No one on LBI has dedicated their resources like Sand Dollar Real Estate to developing such innovative marketing programs.
What does this mean to you? At Sand Dollar Real Estate, there is no doubt in our minds, that a web presence is the most important marketing tool a real estate firm will have to offer its customers and clients today -- and most certainly tomorrow. It can not, however, just be a presence. By that, we mean, a static site of a few pages that rarely if ever change from the day it was created. If it is, people will not return or recommend it to others.
Sand Dollar is putting tremendous resources into the Internet. Real estate is a business of people and a business of networks. Contact with people creates opportunity and the Internet allows us to reach more people more effectively than ever before.
I We were ranked #5 of all New Jersey Coldwell Banker affiliates for generated sales commission. We are by choice a "boutique" company, which allows us to bring to you the highest level of commitment, creativity and expertise in the LBI real estate market.
Feel free to check out our 'Sold Page' to gain an understanding of the success Sand Dollar Real Estate can bring to you.
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